ABOUT US

Message from the President

We are a Japan-based, full-service market research firm, widely recognized for our strong expertise in offline research execution, including Central Location Tests (CLT) and Focus Group Discussions (FGD).

Over many years, we have supported clients across Europe, the U.S., and Asia by delivering high-quality research grounded in rigorous on-the-ground operations. In Japan, we are regarded as one of the leading firms in managing complex offline fieldwork, where precision, participant control, and operational excellence are critical. Our strength lies not only in research design, but in the reliable execution of fieldwork — from recruitment and venue management to moderation, data quality control, and on-site coordination. This operational capability allows us to generate insights that are both credible and actionable. We work in full compliance with international market research standards, including ESOMAR, and maintain clear, timely communication with our clients throughout the research process. Through our research, we help clients make confident decisions, obtain fast and dependable results, and translate insight into tangible business impact in the Japanese market.

Company President　Keita Saito

Company Profile

Company name
Nippon Information Incorporated
Capital
55 million yen
Established
December 1, 1969
Directors
Company President
Keita Saito
Director
Yuji Ogura
Executive Officer
Nozomu Yoshida
Auditor
Wataru Megasawa
Advisor
Kazuhiro Higashiura
Head Office
4th Floor, JRE Ginza 3-chome Building 3-15-10 Ginza, Chuo-ku, Tokyo, Japan 104-0061 Phone: + 81- (0) 3-3542-9441
Osaka Office
8th Floor, Samty Building Shinsaibashi, Chuo-ku, Osaka Japan 542-0086 TEL: + 81- (0) 6-6241-0202
Number of Employees
125 researchers (220 dedicated Interviewers)
Relevant Industrial Associations
Japan Marketing Research Association European Society for Opinion and Marketing Research (ESOMAR) Tokyo Chamber of Commerce and Industry
Areas of business
  • Marketing Research
    • ・Various Quantitative Research
    • ・Various Qualitative Research
    • ・Online Survey
    • ・Global Research
    • ・UX Design Research
  • Marketing Consulting
  • Marketing Research Training
Main Clients
Various manufacturers(Automobile · Foods · Beverage · Cosmetics · Household · Medical · Apparel · electronic · Tech Company and so on)
Advertising Agency
Consulting Farm
Government
College
And so on
Privacy Policy
Nippon Information Inc. contributes to society by conducting marketing research to investigate and collect (acquire) consumer awareness, actual conditions, and opinions regarding products and services, and by providing this data as statistical information to companies, organizations, and other entities. As a business that collects (acquires) and utilizes information, including personal information from consumers, business partners, and employees, we recognize that it is our responsibility to properly collect (acquire), use, and securely manage personal information. As a marketing research company, we handle personal information in compliance with the Act on the Use of Numbers to Identify a Specific Individual in Administrative Procedures (Numbers Act), the Act on the Protection of Personal Information (Personal Information Protection Act), and the Guidelines for the Protection of Personal Information in the Marketing Research Industry.

Please see here for details on the handling of personal information.

(You will jump to the Japanese site.)

Access：Head Office

Access：Osaka Office

We support marketing activities through research and analysis, aligned with each client’s objectives.

We are a marketing research company with strong, proven expertise in executing a wide range of research methodologies — particularly offline research such as CLT (Central Location Testing) and FGD — as well as HUT, Internet research, and IDIs.Our strength lies in reliable fieldwork execution in Japan, including participant recruitment, venue operations, moderation support, and strict quality control.

Methods

Quantitative Services

  • CLT (Central Location Testing)
  • HUT (Home Use Testing)
  • Online
  • Focus Groups
  • In Depth Interviews

Others

Our Facilities

Many of our Facilities are very suitable for conducting focus groups. Our client viewing areas in many these particular locations is comparable to what you would expect in stand-alone focus group facilities.

  • Tokyo(Ginza)
  • Osaka(Shinsaibashi)

Our NI Shopper Lab. facility provides solutions to understand comsumers’ shopping behavior.You can select 1 from 2 options: Japanese convenience store or Japanese drugstore.

  • Convenience store
  • Drug store​
Sensory Research ：Eye Tracking

Eye tracking explores deep human psychology from line-of-sight motion. We own systems from Tobii and SMI. Both standalone tracking and glasses-type tracking are available. We can deliver output expressed as heat maps, gaze plots, etc.

For more information, Please contact us. We support marketing activities through research and analysis, in accordance with the client’s objectives.

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